EmmaLouise Mcdougall 👼🌈

2026 Ribbon Run Virtual

I’m taking part in Sands Ribbon Run

I’ve committed to taking part in Sands Ribbon Run which takes place during Baby Loss Awareness Week (9-15 October) for every much-loved baby sadly not here today.

Sands ensure that everyone affected by the loss of a baby gets the support they need and deserve when facing the toughest of times. They campaign for change, provide training for midwives and healthcare professionals, and support research so that fewer babies die and so that less families experience the tragedy of losing their baby. Anything you are able to donate means so much.

Thank you.

£20 - could provide a bereaved family with a memory box to help create and keep safe precious and lasting memories of their baby.

£35 - could answer a call from someone reaching out for support who has been through pregnancy loss or the death of a baby.

£100 - could help ensure every hospital in the UK has a dedicated Sands volunteer to help healthcare professionals access our training, guidance and support.

My Achievements

Fundraising page

Updated Profile Pic

Added a Blog Post

Received 5 Donations

Raised £100

Raised £150

Reached Goal

Increased Target

My Updates

🧡🎗️ SANDS RIBBON RUN 2026 🎗️💜

Tuesday 29th Sep
🥇 COMPLETED — 2023 • 2024 • 2025 🥇
And I’m doing it AGAIN in 2026. 👣💜

This year, I’ll be taking part once again in honour of my beautiful son, 💙😇 JJ Alexander McDougall 😇💙 My precious boy, forever loved, forever missed and forever my baby. 🦋💙

This year feels a little different… 
and a little harder. 💔

Over the past year, we’ve had a few more beautiful angel babies added to our stars, and that has made this journey even more emotional. 🌈✨

So this year, I’m not only walking in honour of JJ, but for every baby who is no longer here in our arms, but will forever live in our hearts. 👣💙

I would absolutely love to fill my T-shirt with the names of your precious babies, so they can walk every step with me. 🖋️👚✨

If you would like your baby’s name included, please comment their name below. 💕

I will carry their names with me and make sure they are remembered. 🦋

For every tiny life.
For every grieving parent.
For every baby who should still be here.
For the babies who changed our lives forever. 👣🌈

Let’s make our babies proud. 💙
And together, let’s help SANDS support more families through the heartbreak of baby loss. 🧡🎗️

Sending love, hugs and strength to every angel family. Your babies matter. Their names matter.
They will never be forgotten. 💕👣🦋

💙 JJ Alexander McDougall 
& all the beautiful stars above 💙