Run or walk a 5K or 10K during Baby Loss Awareness Week (9-15 October). Get your free t-shirt and dedication card to remember our much-loved babies. Help save babies’ lives. 

6

Registered

£435

Raised

What is Ribbon Run? 

Ribbon Run is a sponsored virtual 5K or 10K any day during Baby Loss Awareness Week (9-15 October). Thousands of people across the country walk or run with their family and friends in memory of their precious babies and to raise awareness about baby loss.

Write their name on your dedication card, wear your free Ribbon Run t-shirt, and walk or run together to raise funds to help save babies' lives. 

Shareable tiles for socials

The best way to raise funds for Sands and spread awareness of your Ribbon Run is to share it on social media. We have created some images that you can download and add to your social channels. Include the link to your fundraiser and you'll reach your fundraising target in no time.

Softcat

We’re thrilled to welcome Softcat as our Ribbon Run Partner for the the second year in a row! Their support means so much to us, and we’re excited to see how their teams embrace the challenge as they take on Ribbon Run across their offices during Baby Loss Awareness Week (9–15 October).




FAQs

When is Ribbon Run

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Ribbon Run takes place on Saturday 10th October 2026, which is during Baby Loss Awareness Week (9-15 October 2026). We are suggesting you complete your Ribbon Run on the Saturday but you are welcome to choose a day during Baby Loss Awareness Week that suits you. 

When will my t-shirt arrive? 

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Every one who registers for Ribbon Run will receive a FREE Ribbon Run t-shirt. Packs will be sent out within 3 weeks of signing up. Please register by 26 September for delivery before the challenge.

Registrations are open right up until Friday 11 October. However, anyone who registers after 26th September won't receive a t-shirt in time. If you've registered after this date and would still like a Ribbon Run t-shirt, you can purchase one from our online shop here.

What will be in my pack? 

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Your free pack includes a Ribbon Run t-shirt, a card of dedicaton and tealight. The tealight is for you to use and take part in the Wave of Light on Tuesday 15 October at 7pm.