Why Say Their Name?
We know that for many families, saying their baby’s name is a powerful way to honour them and keep their memory present in their lives. That’s why we’re launching Say Their Name Day on 25 March.
Families who’ve experienced the loss of a baby can come together to say their baby’s name and make sure other families can get the support they need. If you would like to take part, you can share whatever feels meaningful to you, a name, a nickname, a symbol, a date, or simply a few words about your baby.
Some people may not have given their baby a name - there are many reasons that parents don’t. But they can still mark their memory publicly on the day if that’s something they’d like to do.
In the UK in 2026, the death of a baby is still too often surrounded by stigma, discomfort or silence. The more we speak up, say our baby’s names and support each other, the more our voices will inspire change and turn understanding into action.
Say Their Name Day will help raise awareness of how many families here are impacted by pregnancy and baby loss every year.
Frequently Asked Questions
What is Say Their Name Day?
Say Their Name Day has been running in Australia since 2019. Each year thousands of parents come together in a powerful act of remembrance and solidarity to say their baby’s name and support each other.
We are proud to bring Say Their Name Day to the UK for the first time. It will help raise awareness of how many families here are impacted by pregnancy and baby loss every year.
Why Say Their Name?
Losing a baby or child brings parents, families and communities unimaginable pain – your whole world is shattered and moving forward feels impossible.
Say Their Name Day responds to the ongoing wish expressed by many bereaved parents to be able to say their baby's name and to hear it said by others as a way to keep their baby’s memory present.
Despite the empty arms and the painful memories, there are also beautiful memories – your much-loved child lives on always in your heart.
Bereaved parents and families are invited to participate in Say Their Name Day to remember every little life and support other bereaved families.
How do I participate in Say Their Name Day?
There are lots of ways you can get involved and participate in Say Their Name Day including hosting an event or online fundraiser, sharing the campaign on social media, or making a donation in loving memory.
How you get involved is up to you – no matter how you choose to get involved, you will be helping to start important conversations about pregnancy, infant and child loss and raise much-needed funds to support bereaved families.
How can family and friends participate?
There are lots of ways your family and friends can get involved and participate in Say Their Name Day. They can host their own event or attend your event, make a donation, or share the campaign on social media.
Do I have to make a donation to participate in Say Their Name Day?
No. There are lots of ways you can get involved in Say Their Name Day including adding your baby's name to the Say Their Name Day Memorial Wall. You can also raise awareness by downloading some of our resources and sharing them on social media. If you do wish to contribute in other ways, you can donate or create a tribute page.
How you get involved is up to you – no matter how you choose to get involved, you will helping to start important conversations about pregnancy and baby loss, and raise much needed funds to support anyone affected.
How do I add my baby’s name to the memorial wall?
You can add your baby or childs name to the memorial wall for free by clicking here.
Can I add more than one baby’s name to the memorial wall?
Yes, you can add as many names as you like to the memorial wall. If you wish to have separate memorial hearts for each baby or child you are remembering, you can fill out the form multiple times.
Can I Gift Aid my donation?
Yes, there is an option to be able to Gift Aid your donation on the donation form.
Where does my money go?
All donations made will help to provide vital support to bereaved families, and save babies’ lives through research, training and campaigning.
This includes our 24-hour phone line, live chat and email support services, our face-to-face counselling and support groups, as well as the distribution of information and resources to individuals, health professionals and hospitals nationally.
